Common Grounds

There's no consumer decision that inspires more confusion and emotion than the question of what to pay for college.  Drawing from his new book, The Price You Pay for College, Ron Lieber shares the questions he poses to college presidents and pulls the curtain back on how schools set their prices.  He helps families navigate the value proposition by summarizing the existing research and bringing context and clarity to what matters and what doesn't in making a financially-savvy decision.